DFS Galleria Macao with Chloé to donate handbags sales proceeds to cleft charity

Sunday, September 28, 2008
Issue 480, Page 4
Word count: 321
Published in: Macau Daily Times

By Poyi (Natalie) Leung

DFS Galleria Macao was the first location to unveil the latest limited edition Chloé handbag in a launching reception yesterday, with part of the proceeds from the pre-sales of six of the exclusive handbags to be donated for funding children to receive cleft lip surgeries.

The DFS Galleria Exclusive Chloé Python Heloise is limited to 50 pieces worldwide and DFS Galleria Macao has been allocated 15 of them.

Made of dusty pink python and soft calfskin, each of the limited edition pieces is completed with a numbered leather patch with “Chloé Limited Edition” inscription in the interior of the bag.

A reception was held at the Four Seasons Hotel Macao on the Cotai Strip yesterday and Chinese celebrities and guests were invited to attend the event.

Six of the 15 pieces of the MOP$39,000 tote bags available in Macau were put up for pre-sales at the reception.

Twenty percent or US$1,000 from the sales of each of the six handbags will be fully donated to The Smile Train, an international charity dedicated to restoring smiles for children in developing countries through providing free and high quality cleft lip and palette operations.

A cleft lip surgery costs at about US$250.

In addition, the latest fall/winter series of Chloé handbags were showcased by models and were also sold at yesterday’s launching event.

Ten percent of the total proceeds made from the sales of other Chloé handbags will as well go to funding The Smile Train for purchasing medical facilities.

The charity organisation aims at helping the 300,000th children by the end of this year.

DFS Galleria and Chloé hoped that with the donation more children will receive accredited medical care and free surgeries, in which they are not only getting “a new smile, but also a chance in life.”

Chloé Heloise handbag was the second collaboration between DFS Galleria and the French fashion label following the Paddington in Gold Python launched last season.

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2 Comments »

  1. Doing really a nice work… It’s a nice way of fund raising and helps needy peoples… I appreciate…

  2. DKNY Watches Said:

    Cool very nice work gr8 blog subcribed to your Rss Feed…


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