More efforts to develop MICE

Tuesday, March 9, 2010
Issue 958, Page 3
Word count: 500
Published in: Macau Daily Times

By Poyi (Natalie) Leung

A committee for the development of the convention and exhibition industry has been set up by the SAR government with effect from today.

According to the Chief Executive Dispatch gazetted yesterday, the committee is to mainly assist the government in outlining development strategy, measures and policies for the MICE (Meetings, Incentives, Conventions and Exhibitions) industry.

“Promoting diversification in local industries, establishing an international leisure and tourism hub and regional commercial and trade service platform are the overall goals of Macau’s economic development,” the government said in a statement, “the positive growth of the MICE industry doesn’t only make good use of local tourism resources, but also can optimise the functions of the commercial and trade service platform so as to properly promote economic diversification”.

The government said “it is necessary” to set up the MICE committee, in order to “group together opinions and strength from the government, industry representatives and society, and thus create a good environment for the healthy and sustainable development of the MICE industry”.

The duties of the committee include, to deliver opinions and suggestions concerning related strategies, measures, policies, regulations and bills; compile proposals for raising the industry’s competitiveness; research, organise and study MICE information, especially in relations to other countries and neighbouring regions’ MICE development; follow-up and analysis the industry’s development progress; as well as to express opinions on other issues arranged by the committee chairman.

Secretary for Economy and Finance Francis Tam Pak Yuen will be the chairman, Macao Economic Services director Sou Tim Peng the secretary-general, and other members include the Customs, Macao Trade and Investment Promotion Institute, Macau Government Tourist Office, Macau Chinese Chamber of Commerce, Macao Convention & Exhibition Association and the Association of Advertising Agents of Macau.

In addition, the chairman is allowed to invite representatives from public or private entities, experts or professional in related fields to attend committee meetings, but these people will not have the right to vote.

Macao Convention & Exhibition Association’s president Eva Lou I Wa told reporters in a public event that the establishment of the committee showed the SAR government is “further concerned about the MICE development in Macau”.

Since the committee consists of a number of industry representatives, Lou said it also implied that the government is “paying high attention” to their opinions.

She hoped that the committee can study the positioning of Macau’s convention and exhibition industry, and also set out short-, medium- and long-term development strategies.

She pointed out that the industry competition in neighbouring regions or worldwide is “fierce”, adding the SAR government needs to assist the local industry to raise its competitiveness by integrating resources in specific departments.

Meanwhile, president of the Macao Trade and Investment Promotion Institute (IPIM), Jackson Cheong Chou Weng, said to reporters that he will try to encourage exhibition companies abroad to host events in Macau.

He also said he is “optimistic” about the number of MICE events going to be held in Macau this year, adding “it is similar to that of 2009”.

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