By Poyi (Natalie) Leung
Despite local people still prefer Macau over Zhuhai when it comes to dining and buying clothes, their satisfaction level with the shopping experience in Macau has dropped to the lowest on record since 2007, a recent survey found.
The Institute for Sustainable Development (ISD) of the Macau University of Science and Technology (MUST) announced results of the Consumer Satisfaction Index 2010 yesterday.
The index, ranging from 0 to 100, showed how satisfied Macau residents were with shopping and dining in Macau and Zhuhai.
The level of satisfaction was measured mainly by the product quality, service quality and product worthiness.
Between May 25 and June 2 this year, 888 local residents were interviewed by phone through random sampling.
Vice rector of the MUST and ISD director Chan Lai Kow said the survey indicated that Macau residents were most satisfied with shopping in Macau, with the sub-index reaching 69.1, whilst they were most dissatisfied with shopping in Zhuhai (63.2).
Compared to last year’s findings, shopping in Macau, shopping in Zhuhai and dining in Zhuhai reported a decline of respectively 3.1 percent, 2 percent and 2.5 percent.
Yet, local people were happier with their dining experience in Macau this year as suggested by the 1.5 percent increase to 68.9 in the related sub-index.
Chan pointed out that the satisfaction levels of shopping in Macau and Zhuhai had both fallen to record low since 2007 when the Consumer Satisfaction Index was first launched.
He added that this year was the first time that the “Macau shopping” sub-index touched below 70.
The ISD director said that although local people were still more satisfied with shopping in Macau than in the neighbouring mainland city, there was a “notable regression” in their satisfaction level.
In regard to dining in restaurants, Macau successfully widened the gap with Zhuhai this year, since the “Macau dining” sub-index rose 1.5 percent to 68.9 but “Zhuhai dining” dropped down 2.5 percent to 66.2.
Chan said local consumers deemed that food and service quality in Macau’s restaurants were higher than those in Zhuhai, thus making the prices more reasonable.
In response to the decreasing level of satisfaction with shopping in the territory, he suggested that retail shops order more high quality products and meet the tastes and demands of different consumers.
Restaurants also needed to pay more attention to the presentation, taste and ingredients of the dishes so that new flavours can be offered to diners while maintaining the traditional characteristics of the Macau cuisine.